Services Strategy + Training + Execution

Everything a liberty campaign needs to compete.

Liberty candidates deserve the same quality of campaign support that major party candidates receive. Advancing Liberty provides the strategy, the training, and the day-to-day execution, so your campaign runs with discipline from launch to election day.

Fundraising and donor messagingCampaign logisticsVolunteer recruitmentPublic speakingMedia interviewsDebate preparationMessaging strategyGoal setting and campaign planningFacebookXInstagramLinkedInYouTubeTikTok
Strategy Chapter 01

A plan built for your race, your district, and your goals.

We develop campaign plans, messaging frameworks, and digital strategies tailored to each candidate. Every plan starts with a strategy call that reviews your messaging, evaluates your digital presence, and maps your fundraising and volunteer systems.

What your strategy call includes
  • Campaign messaging review
  • Digital strategy evaluation
  • Fundraising planning
  • Volunteer system planning
Campaign readiness checklist

Six questions we ask every campaign. A no on any of them is a good reason to book a call.

  1. Q1Are you posting consistently on social media?
  2. Q2Do you have a content calendar for the next 30 days?
  3. Q3Do you have a digital messaging strategy?
  4. Q4Do you have a donor outreach plan?
  5. Q5Do you have a volunteer recruitment system?
  6. Q6Have you developed your campaign's core talking points?
Training Chapter 02

Campaign training for the liberty movement.

Advancing Liberty teaches candidates and campaign teams how to run organized, disciplined campaigns. Too many liberty campaigns fail on execution rather than ideas. We train candidates and teams to run with the same discipline, strategy, and professionalism as the major parties while staying true to the principles of liberty.

Training formats
  • Group training workshops

    Collaborative sessions for multiple candidates and campaign teams. Learn from shared experience and build a network of liberty movement allies.

  • Private candidate coaching

    One-on-one sessions tailored to your specific campaign challenges. Personalized strategy, messaging review, and leadership development.

  • Campaign team training

    Train your entire team together, from campaign manager to volunteer coordinators. Build alignment, systems, and accountability.

  • In-person seminars

    Intensive, in-person training events for parties, organizations, and candidate cohorts. Full-day or multi-day formats available.

Training topics
  • 01

    Fundraising and donor messaging

    Build donor outreach that drives consistent contributions.

  • 02

    Campaign logistics

    Operational systems for smooth campaign execution.

  • 03

    Volunteer recruitment

    Build and mobilize a dedicated volunteer network.

  • 04

    Public speaking

    Command attention and deliver compelling speeches.

  • 05

    Media interviews

    Handle press confidently and control the narrative.

  • 06

    Debate preparation

    Prepare for any opponent with sharp debate skills.

  • 07

    Messaging strategy

    Develop clear, consistent campaign messaging.

  • 08

    Goal setting and campaign planning

    Build a structured plan from launch to election day.

Sample workshop agenda

What a full-day training session looks like.

  1. 9:00 AM

    Building a campaign plan

    Set goals, define your campaign thesis, and map the path to election day.

  2. 10:30 AM

    Fundraising systems

    Create donor outreach systems that drive consistent contributions.

  3. 12:00 PM

    Volunteer operations

    Recruit, train, and manage a volunteer team that multiplies your efforts.

  4. 1:30 PM

    Digital messaging

    Craft social media strategy and content calendars for maximum voter engagement.

  5. 3:00 PM

    Media preparation

    Practice handling media interviews, debates, and public appearances.

Schedule a training consultation
Digital media Chapter 03

A done-for-you digital campaign presence.

Most voters decide before election day. Your campaign has to stay visible online, and we make that happen. We cut your speeches and events into shareable clips, write and design your posts, and publish on a steady schedule across the platforms that matter to your voters.

Platforms
  • Facebook
  • X
  • Instagram
  • LinkedIn
  • YouTube
  • TikTok
Deliverables
  • Campaign messaging strategy
  • Short-form video clipping
  • Professional graphics
  • Platform-optimized formatting
  • Scheduled posting
  • Content calendar development
  • Engagement strategy
  • BackGold tracked links on every post
See social media plans and pricing
Web design Chapter 04

Campaign sites built to convert supporters.

Michael Wilhelm designs and builds campaign websites on BackGold, so donations, supporter records, email, and events live in one place from the first day. Fixed prices, clear scope, and a launch page that can be live in a week.

See web design pricing
Digital advertising strategy Chapter 05

Reach the right voters at the right time.

Targeted digital advertising campaigns designed to make the most of your budget and drive real results. Advertising strategy is scoped on a call and quoted as an add-on to any web design or social media plan. Ad spend is billed separately.

  • Facebook advertising campaigns
  • Instagram promotion strategy
  • Digital fundraising campaigns
  • Audience targeting and optimization
Ask about advertising
Book a strategy call

Train your campaign to <em>win.</em>

Whether you are a first-time candidate or a seasoned party leader, a thirty-minute call will show you where your campaign stands and what to build next.

Book your campaign strategy call
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